INTRODUCING THE
Ethos Series
The Pinnacle of NOBL Performance
Introducing The
Ethos Series
The Pinnacle of NOBL Performance
The Signature Series
Built to ride fast and have a heck of a lot of fun, and never think about your wheels again. Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength. Paired with Hope Pro 5 hubs, it’s a complete system that gets the most out of every ride.
Shallow sub-20 mm rims deliver a smooth, responsive ride with unapologetic strength.
Mountain Wheels
Our rims and wheelsets are built to handle whatever you throw their way, whether it’s racing the clock or exploring remote backcountry trails. We’ve got the perfect wheelset for every ride.
For us, the difference is in the details. Every NOBL wheelset is built to order by skilled hands. Our wheel builders take pride in their craft, combining meticulous attention to detail with strict quality control.
All Mountain / Enduro
Engineered for durability, speed and a whole lot more fun. We’ve created a lineup of rims that excel on race day and come alive on after-work laps.
XC / Trail
No compromises: lighter, faster, stronger. Our rims are engineered to deliver the strength, speed, and control you need to push further.
Gravity
Pure carbon confidence for the roughest tracks. Send lines you never thought possible with the durability and power of our gravity rated wheelsets.
E-bike / E-MTB
Our rims are reinforced in key areas for added strength while delivering unparalleled control, handling, and comfort.
Ethos Series
The most advanced wheel platform NOBL has ever created.
Six distinct wheelsets, each engineered around a specific strength target, weight, and ride feel. The result is the lightest, strongest, most compliant, and best riding wheels for each respective riding category. From the design of the rim bead and profile to the industry-leading components they are built with, Ethos represents the pinnacle of carbon wheel technology.
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NOBL Ethos SL180 Wheelset
Price range: USD $1,087.00 through USD $2,499.00 -
NOBL Ethos SL Wheelset
Price range: USD $1,087.00 through USD $2,299.00 -
NOBL Ethos Enduro Wheelset
Price range: USD $1,080.00 through USD $2,299.00 -
NOBL Ethos XC Wheelset
Price range: USD $1,030.00 through USD $2,199.00 -
NOBL Ethos Trail Wheelset
Price range: USD $1,030.00 through USD $2,199.00 -
NOBL Ethos HD Wheelset
Price range: USD $830.00 through USD $1,799.00
SINEWAVE²
Full Custom Wheels
Our legendary full-custom lineup—built completely to order from premium components. Pick your rims, hubs, spokes, nipples, and graphics for a truly tailored experience. Featuring a lifetime warranty, front/rear-specific rims, and our unique Sinewave profiles that beautifully balance vertical and horizontal compliance and stiffness.
Signature Series
The NOBL Signature Series spans the full spectrum of mountain biking with two purpose-built wheelsets. Shallow sub-20 mm rims strike the perfect balance of ride feel, strength, and weight. Built as a complete system with Hope Pro 5 hubs and Alpina Extralite spokes, every component works together for peak performance.
Signature 36
Trail / XC/ All Mountain
Blends XC weights with trail-bike capabilities. Quick to accelerate and easy to flick through tight corners, it holds traction on loose lines and stays composed.
Signature 38
Enduro / Gravity / E-MTB
A mix of category-leading impact strength and tuned compliance, letting you stay committed when the trail gets rowdy
RAW Finish
All NOBL rims leave our high-end steel molds with a natural, raw finish without the need for post-production sanding and finishing. Producing a paintless carbon rim is more demanding, but the payoff is strength. Without post-production abrasion, the carbon fibers remain fully intact and encapsulated in resin, preserving their structural integrity. The result is a rim that’s not only cleaner in appearance, but inherently stronger where it matters most.
Carbon Gravel & Road Wheels
Gravel wheels built to push limits on any surface. With modern internal widths, lightweight layups, beautiful raw paintless finishes and lifetime warranty. NOBL wheels deliver the responsiveness, durability, and ride quality needed for everything from leading breakaways to disappearing on backroads.
NOBL Outlet Deals
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Bulk Rolls! Peaty’s Holeshot Tubeless Rim Tape
Original price was: USD $65.99.USD $10.00Current price is: USD $10.00. -
HR25 Industry Nine 1/1 Gravel Wheelset
Original price was: USD $1,474.00.USD $1,179.20Current price is: USD $1,179.20. -

TR32 DT Swiss 240 Boost 6-bolt Wheelset
Original price was: USD $1,790.80.USD $1,432.64Current price is: USD $1,432.64. -
TR32 i9Hydra 2.0 Red/Orange/Turq./Purple/Bronze Boost Wheelset
Original price was: USD $1,775.00.USD $1,331.25Current price is: USD $1,331.25. -
TR37 Erase 6-Bolt Superboost Wheelset
Original price was: USD $1,601.80.USD $1,041.17Current price is: USD $1,041.17.
OUR LATEST NEWS
BLOG – TECH TIPS – EVENTS
Ranking the Best Carbon E-Bike Wheels of 2026: NOBL, Zipp, RaceFace & Crankbrothers
We collected stats and ride data of some of the top carbon e-bike wheelsets from NOBL, Zipp, RaceFace and Crankbrothers. Who came out on top? Read to find out!
What We Ride: Tess’s Chromag Rootdown Bike Check
Pedal bikes are still in! Adding to a growing bike collection, Tess built up their Chromag Rootdown hardtail with custom TR35 wheels for tagging into staff rides and jibbing around town.
2026 Best Ultralight XC Carbon Wheels: NOBL Ethos SL180 vs Berd HAWK30 Gold vs Roval Control World Cup
Comparing the top ultralight carbon XC wheelsets of 2026: NOBL Ethos SL 180, Berd HAWK30 Gold and Roval Control World Cup.

